D2C and e-commerce
Marketing consent that follows the customer to every tool
Online stores collect phone numbers at checkout, on WhatsApp and through marketplaces. OptProof records which messages each customer agreed to, and pushes every opt-out to your store, email tool and WhatsApp list.
Withdrawal OP-4HWN-T8RC
Health tips withdrawn on the website, 10:37 am IST
- 2 min ago
Zoho CRM
Email opt-out set on contact
- 2 min ago
WhatsApp opt-out list
Number suppressed
- 3 min ago
Mailchimp
Unsubscribed from 2 audiences
- 2 min ago
Your webhook
consent.withdrawn delivered (200)
- Action needed
Clinic HIS
Not connected: on the manual checklist
Where you collect consent
Checkout and sign-up forms
Add the inline consent block inside your checkout so optional offers are a separate, unticked choice.
Cookie banner
Hold analytics and ad pixels until the visitor agrees, and send Google Consent Mode signals.
WhatsApp
Send a templated consent message and record the reply with a receipt.
Your notice, already started
The d2c and e-commerce template sets up 7 purposes, each with its data items and how long it is kept. Edit anything; your counsel should review it before you publish.
Processing and delivering your orders
Needed for the serviceWe use your details to take your order, pack it and deliver it to you.
Data collected
- Full name
- Mobile number
- Email address
- Delivery address
- Items ordered
- Order history
Kept for: 3 years
Payments, refunds and invoices
Needed for the serviceWe use your details to take payment, issue refunds and send you tax invoices.
Data collected
- Full name
- Billing address
- Payment method and transaction reference
- GSTIN (if you give one)
- Refund details
Kept for: 8 years
Your account
OptionalIf you create an account, we save your details so you can check out faster and track orders.
Data collected
- Full name
- Mobile number
- Email address
- Saved addresses
- Wishlist
Kept for: 3 years
Order updates on WhatsApp and SMS
OptionalWe send order confirmations, shipping updates and delivery alerts.
Data collected
- Mobile number
- First name
- Order number and status
Kept for: 1 year
Offers and new launches
OptionalWe send you offers, sale alerts and news about new products by email, SMS or WhatsApp.
Data collected
- First name
- Mobile number
- Email address
- Products you viewed or bought
- Preferred language
Kept for: 2 years
Personalised recommendations
OptionalWe use what you browse and buy to suggest products you may like.
Data collected
- Products viewed
- Purchase history
- Items in your cart
- Device type
Kept for: 1 year
Reviews and feedback
OptionalWe ask for your feedback and, if you choose, publish your review with your first name.
Data collected
- First name
- Review text and rating
- Photos you upload
- Product reviewed
Kept for: 3 years
Systems that need to hear about changes
When someone withdraws or asks for erasure, these are the places their data usually lives. Connect the ones we support; the rest go on a checklist for your team.
- Shopify or WooCommerce store
- Payment gateway (Razorpay, Cashfree)
- Courier / shipping partner
- WhatsApp Business
- Email marketing tool
- CRM
- Marketplace seller panels
Records you may have to keep
An erasure request does not override a legal duty to keep some records. Your team picks the reason, and the person is told which records stay and why.
Invoices and accounts
We must keep invoices and payment records for tax purposes. We keep only what the bill needs.
Open dispute or legal claim
Some records must be kept while a dispute, complaint or legal claim is open.
Start with test keys today. Go live when you’re ready.
Install the widget, record test consents and verify your first receipt in under ten minutes.